Ballantine's
Pop-up Festival
Experiential design concept
2025
— Festivals are one of the most competitive brand environments on the planet. Ballantine's needed a presence that could hold its own.
Ballantine's commissioned a modular brand experience designed to travel and pop up at music festivals. The brief started with a packable container bar and evolved into something far more ambitious: a full suite of immersive spaces built around the brand, ready to be shipped anywhere and assembled on site.
SERVICES
Approach
Presenting logo directions to the marketing team
The design had to work twice: once as a CGI concept, and again as a real space people could walk into.
Every decision was made with physical buildability in mind. Modular structures, realistic material choices, and spatial logic that translated directly from screen to site. The CGI wasn't just a visualisation tool, it was a design tool, allowing the concept to be stress-tested and refined before anything was ever built.
Process
The project began with the container bar: a 40ft shipping container engineered to fold away for transport and unfold into a fully operational bar at each festival location.
From that foundation, the experience grew. Gaming suites, chill zones, and a central DJ booth each required their own spatial logic while remaining cohesive within the wider brand world. Each space was designed to feel distinct but unmistakably Ballantine's, with materials, lighting, and layout working together to create atmosphere without sacrificing practicality.
Final Design
The finished concept presented a brand experience that could scale, travel, and land consistently across festival environments. Modular by design, it was built to be packed down, shipped, and rebuilt without losing any of its impact.
