Produced for a Chivas Regal and Oliver Agency open brief, this project tackled the challenge of elevating the brand’s shield signifier without showing the product or naming the brand. The solution was a 20-second unskippable YouTube advert built for immediate impact and recognition. The visual system drew from bottle colour cues and heritage-driven symbols, including crowns and lances, composed into a fast, graphic sequence culminating in a final shield reveal. The work was selected as the winning entry.