Chivas Regal commissioned a series of three 9:16 social films titled New Worlds, created to showcase Chivas Regal 12, XV, and 18 Year Old across social platforms. The brief was to build a distinctive CGI world for each expression, translating specific moments of consumption into immersive visual environments while helping the brand connect with a new target audience.

The creative approach focused on drawing viewers into each product’s world just long enough to experience its personality, before pulling away at key moments to create intrigue. By revealing details in short, layered glimpses, the films were designed to reward repeat viewing, balancing immersion with restraint to capture attention and spark curiosity.